Don’t you just love the word community? It feels all inclusive, doesn’t it?
A group of people living in the same place or having a particular characteristic in common.
– Oxford English Dictionary
In this instance, it’s a group of people having a particular characteristic in common – which is a love for being physically active and sharing it with others, even if occasionally we might embarrass ourselves doing it (ok, that might just be me) and that’s the ethos and plan of Decathlon (to share physical activity with others, not embarrass ourselves – that’s purely a personal choice, or can’t be helped in my case).